Wine Spirits Asia helps premium wine and spirits brands grow in Asia-Pacific. We combine market entry strategy and on-the-ground execution across route-to-market, distributors, pricing, logistics, tax and duties assessment, and on-site activations.

We typically support clients across four mission types:
● market entry and partner search (finding, selecting, onboarding distributors)
● pricing and channel strategy (positioning, margins, A&P)
● market management (sell-in, sell-out, performance tracking, corrective actions)
● and brand activation support (trainings, tastings, VIP dinners, launch plans). 

Arthur Morbois is a wine and spirits consultant with 12+ years of experience across Europe and Asia-Pacific. He blends strategy and senior execution across distributor management, go-to-market delivery, and field activations, helping premium brands grow with disciplined pricing, strong partnerships, and efficient profitability.

Our experience includes multi-brand work with La Maison du Whisky and brand support for Chichibu Distillery and Nikka across S.E.A., alongside commercial growth projects across mezcal, rum, and vermouth. We’ve delivered limited-edition programs, private cask projects, and market development in APAC, and supported event activations and hosted masterclasses at key industry events, including Whisky Abbey (Melbourne).